Basics of Social Media Outreach

If you’re using a social media tool to attract and retain a new audience, remember these simple steps:

  1. Schedule (time to do your social media work)
  2. Listen (to people online who influence your target audience)
  3. Connect (to those influencers and share their content)
  4. Mobilize (those influencers by subsequently asking them to share your content)
  5. Save the “Starter” (save your contacts so you can use them next time)

Further details on the steps are in this slide deck:

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