How to Resolve Conflict in Activist Facebook Groups

Busy and digital as we are, a lot of our activist interactions happen on Facebook.

While convenient, it’s easier for conflict to arise when we interact through a screen, rather than face to face.

This video describes simple methods for assuming and acting with good intentions that can reduce conflict on Facebook and make our groups more cohesive and effective as a result.



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How not to be a Cog in the Outrage Machine

You see a tweet… or Facebook post… and it makes you so mad.  So what do you do?

STOP!  You may be in the grips of The Outrage Machine.

You know people are trying to manipulate you in the 2018 elections.  But what are they trying to make you do exactly?  And how can you stop them?

In this video, featuring Berit Anderson of, you will learn:

  1. What Election Manipulators Want (1:06)
  2. How the Outrage Machine Manipulates (2:14)
  3. How to Recognize Outrage Manipulation (3:13)
  4. How to Avoid the Outrage Trap (4:50)
  5. How to Starve the Outrage Machine of Attention (6:33)
  6. How to Help Candidates Defeat the Outrage Machine (8:02)

And, it this is all too long, you can TL;DR and go to minute 9:35 for a 30-second review of the points above or watch the short version below:

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Newsletter Rebuttal: Jumpstart your Comms with this Weekly Practice

Who Did It?

NJ 11th for Change is a grassroots coalition whose activism pushed the chairman of the House Appropriations Committee to not seek re-election despite winning the 2016 election by 19 points and having held the office for 23 years.  This piece of advice is proved by the organization’s co-Executive Director, Elizabeth Juviler.

What’s the Tactic?

According to the Indivisible Guide, every MoC has an e-newsletter, and many of them are emailed out weekly.  This is extremely useful for citizen activist groups because you can use it to create a weekly “counter-newsletter” that challenges and debunks the official newsletter.  This alternative version you create is the newsletter rebuttal. Continue reading “Newsletter Rebuttal: Jumpstart your Comms with this Weekly Practice”

Basics of Social Media Outreach

If you’re using a social media tool to attract and retain a new audience, remember these simple steps:

  1. Schedule (time to do your social media work)
  2. Listen (to people online who influence your target audience)
  3. Connect (to those influencers and share their content)
  4. Mobilize (those influencers by subsequently asking them to share your content)
  5. Save the “Starter” (save your contacts so you can use them next time)

Further details on the steps are in this slide deck: Continue reading “Basics of Social Media Outreach”

9 Quick-Start Blog Styles

As you blog for your group, you’re trying to keep your members engaged.  Yet you also have limited time.   Using pre-existing formats can help you blog faster since so you don’t have to start with horror of a blank page.

These 9 types of blog posts below can serve a variety of topics and causes.  The steps to their creation, as well as examples from some of the best nonprofit blogs, are included in the slideshow.

The Posts:

  1. The Pass-it-Along Post
  2. The “We’re Real People” Post
  3. The Community Appreciation Post
  4. The “Our Response” Post
  5. The Informative Listicle
  6. The Mobilization Post
  7. The Ignored News Story
  8. The Guest Post
  9. The Email Interview

Continue reading “9 Quick-Start Blog Styles”

Basics of Blogging

You’ve been asked to write the blog for your group, but don’t know how to start. Here are the basics:
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    1. Focus on Mission: Keeping your content focused specifically on your organization’s cause and mission.
    2. Post Length of 200-750 Words: Short posts are more likely to be read and (because they require less work) more likely to be written. The ideal length is 500 words.
    3. Highlight Key Ideas: Some people won’t have time to read the whole post. If you put a few of the post’s key ideas in boldface, they will still get the main idea.
    4. Tell Stories About Real People: This type of post can be created at any time, is conceptually easy to create, and will be accessible to any visitor to the site. To ensure that informed consent is given, every person who is the subject of a story on the blog should sign a release form, ideally using a Google Form (the form is the text, they write their name in a text box and click submit).

Continue reading “Basics of Blogging”