Superhero Canvassing: ID, Persuasion, and GOTV

You already know the canvassing basics.  Now you can level up to be a canvassing superhero and MVP who actually helps the canvass organizer improve their data and effectiveness.

How?  First, you need to know which of the three types of canvass you’re on.  You can ask the canvass organizer that information when you arrive at the staging location.  The three types to expect are:

  • Identity Canvass: The goal here is to get as much information as you can about voters’ positions and preferences so they can be engaged in a more personalized way later on.  This type of canvassing happens earliest.
  • Persuasion Canvass: In this type, you want to move the voter to support your candidate or your issue.  This is about convincing a voter to change her or his mind and happens after some preference information has been collected.
  • Get Out the Vote (GOTV) Canvass: This one is about getting “the base,”  your core supporters, out to the polls.  You aren’t seeking information and you aren’t changing anyone’s mind. You’re just convincing those who already agree with you to actually vote that opinion.   This type of canvassing happens last, no more than 90 days before an election.

Once you know what to expect, you’ll know when voter interactions aren’t matching up: for example, supporters on a Persuasion Canvass or opponents on a GOTV Canvass.  If you find these inconsistencies as you canvass, tell the organizer.  She or he can change the canvass list next time.

Full details for campaign data expert Jamaa Bickley-King in the video below:

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